Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted
IMPROVING THE CUSTOMER EXPERIENCE
Primer on The Customer Journey
Improve the Customer Experience (CX) by mapping, designing and implementing solutions to improve the Customer Journey. A Customer Journey (also known as “user journey” or “buyer journey”) tells the story of your customers’ experiences with your business or brand across all touchpoints. Gain insights and implement working solutions to better optimise and personalise the customer experience.
CONSUMERS ARE DIGITAL FIRST
88%
Consumers perform some research online before making a purchasing decision
Mobile users have discovered a new company or product while conducting a search.
Searches for something nearby result in a purchase.
Consumers who performed searches spoke with friends or family about it.
The single most important digital marketing technique is to rank on the first page of search engines like google for keywords specific to your business. However over 50% of small and medium businesses (SMBs) do not employ Search Engine Optimization, or SEO to understand how consumers are searching for and finding information about your brand and your competitors online.
This is where you can really shine. Local competition typically don’t employ any SEO. By incorporating SEO strategies in your marketing efforts, you’ll increase your website’s visibility and rankings in local searches.
MARKET YOUR BUSINESS LIKE A DIGITAL PRO
Get on the top of searches and win new customers. Use our Digital Marketing Framework offering automation tools to help you execute.
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Improve Your Website
Improve technical SEO through keyword research, internal links optimization, SEO analysis, sitemap generation, and technical audit.
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Perform Digital Advertising Research
Effectively manage PPC by monitoring ad copy and landing pages, discover new competitors in google ads, localise your ad campaigns
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Manage your Online Reputation
Monitor your brand's web buzz. Manage online reviews through social media channels and business listings.
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Gain Marketing Insights
Take action after tracking keywords and digital presence for both your competitors’ and your business using competitor metrics, web analytics and Google my Business Integration.
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Develop Branded Content
Create trust and brand recognition by developing effective blog posts, infographics, white papers, videos, etc. to engage your audience.
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Market your Content
Enhance website authority with social engagement, backlink quality checks (own and competitor), content submission and influencer marketing.
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DIGITAL OFFERINGS
Digital is redefining how people interact with brands. Did you know that the average consumer uses 10 channels (e.g. mobile app, web, text messaging, social media, etc.) to communicate with companies? As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Today’s connected consumer requires brands to account for all digital channels in the shopper’s purchasing process.
DXpaths can help you win customers over and keep them loyal.
LATEST IDEAS & TIPS
Generation Digital Marketing
In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in various ways, from social accounts and
The Connected Customer
Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people,
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