IMPROVING THE CUSTOMER EXPERIENCE
Primer on The Customer Journey
Improve the Customer Experience (CX) by mapping, designing and implementing solutions to improve the Customer Journey. A Customer Journey (also known as “user journey” or “buyer journey”) tells the story of your customers’ experiences with your business or brand across all touchpoints. Gain insights and implement working solutions to better optimise and personalise the customer experience.
CONSUMERS ARE DIGITAL FIRST
Consumers perform some research online before making a purchasing decision
Mobile users have discovered a new company or product while conducting a search.
Searches for something nearby result in a purchase.
Consumers who performed searches spoke with friends or family about it.
The single most important digital marketing technique is to rank on the first page of search engines like google for keywords specific to your business. However over 50% of small and medium businesses (SMBs) do not employ Search Engine Optimization, or SEO to understand how consumers are searching for and finding information about your brand and your competitors online.
This is where you can really shine. Local competition typically don’t employ any SEO. By incorporating SEO strategies in your marketing efforts, you’ll increase your website’s visibility and rankings in local searches.
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Digital is redefining how people interact with brands. Did you know that the average consumer uses 10 channels (e.g. mobile app, web, text messaging, social media, etc.) to communicate with companies? As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Today’s connected consumer requires brands to account for all digital channels in the shopper’s purchasing process.
DXpaths can help you win customers over and keep them loyal.
LATEST IDEAS & TIPS
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted
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