Increase Revenue using Digital Marketing

Increase Revenue using Digital Marketing

The Rise of Digital Marketing

Digital marketing offers the opportunity for small and medium-sized businesses (SMEs) to reach larger audiences and bring in new business regularly. The end result – more money. Moreover, customers can be targeted in a cost-effective and measurable way. Increased revenue and lower costs explain why digital marketing grew double digits each year since 2015, while investments in traditional advertising dropped.

The Coronavirus has Accelerated the use of Digital for Advertisers

The coronavirus has changed consumer habits. In 2020, marketers reduced their budgets for traditional advertising (-12.1%), while growth in expenses on digital marketing remained positive (+2.9%).1 More and more businesses now rely on digital marketing and use digital touchpoints to effectively engage with customers. Responses to COVID-19 have speeded up the adoption of digital technologies by seven years.2 

The coronavirus has changed consumer habits. In 2020, marketers reduced their budgets for traditional advertising (-12.1%), while growth in expenses on digital marketing remained positive (+2.9%).1 More and more businesses now rely on digital marketing and use digital touchpoints to effectively engage with customers. Responses to COVID-19 have speeded up the adoption of digital technologies by seven years.2 

Increase Revenue using Digital Marketing

Companies are spending more money on their website, SEO, social marketing and email campaigns. They see increased revenue and larger returns from having global reach, receiving better analytics, offering personalization, reaching targeted customers, achieving viral effects from people sharing content, and improving conversion rates as customers are only a few clicks away from making a purchase.

Digital marketing offers higher conversion rates resulting in revenue growth of 2.8x higher as compared to using traditional marketing.

Understand how digital can contribute to your business. Fill out our assessment form and receive a personalized report outlining how much revenue digital marketing can generate for you.

1 eMarketer, June 2020
2 McKinsey 

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