Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted in 523,163 confirmed cases of COVID-19 and 23,639 deaths globally. It is increasing exponentially, doubling approximately every 4 days. Given its spread around the world,
Generation Digital Marketing
In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in various ways, from social accounts and user forums to website navigation and mobile app usage. As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Consumers of all
The Connected Customer
Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique mobile users, 4.39 billion internet users and 3.48 billion active social media users! In 2018, there were 1.79 billion digital
Offline & Online Touchpoints
What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired by customers. By going through the general customer journey stages of awareness, consideration, purchase, experience and loyalty, it’s easy to
Digital Customer Journey Mapping
The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This map is the complete sum of experiences that customers go through when interacting with your company and brand. Each specific
Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted in 523,163 confirmed cases of COVID-19 and 23,639 deaths globally. It is increasing exponentially, doubling approximately every 4 days. Given its spread around the world,
Generation Digital Marketing
In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in various ways, from social accounts and user forums to website navigation and mobile app usage. As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Consumers of all
The Connected Customer
Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique mobile users, 4.39 billion internet users and 3.48 billion active social media users! In 2018, there were 1.79 billion digital
Offline & Online Touchpoints
What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired by customers. By going through the general customer journey stages of awareness, consideration, purchase, experience and loyalty, it’s easy to
Digital Customer Journey Mapping
The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This map is the complete sum of experiences that customers go through when interacting with your company and brand. Each specific