I want to learn more about

Generation Digital Marketing

In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in var­i­ous ways, from social accounts and user forums to web­site nav­i­ga­tion and mobile app usage. As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Consumers of all

Read More »

The Connected Customer

Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique mobile users, 4.39 billion internet users and 3.48 billion active social media users! In 2018, there were 1.79 billion digital

Read More »
Delivering superior customer experiences

Offline & Online Touchpoints

What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired by customers. By going through the general customer journey stages of awareness, consideration, purchase, experience and loyalty, it’s easy to

Read More »

Digital Customer Journey Mapping

The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This map is the complete sum of experiences that customers go through when interacting with your company and brand. Each specific

Read More »
I want to learn more about

Generation Digital Marketing

In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in var­i­ous ways, from social accounts and user forums to web­site nav­i­ga­tion and mobile app usage. As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Consumers of all

Read More »

The Connected Customer

Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique mobile users, 4.39 billion internet users and 3.48 billion active social media users! In 2018, there were 1.79 billion digital

Read More »
Delivering superior customer experiences

Offline & Online Touchpoints

What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired by customers. By going through the general customer journey stages of awareness, consideration, purchase, experience and loyalty, it’s easy to

Read More »

Digital Customer Journey Mapping

The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This map is the complete sum of experiences that customers go through when interacting with your company and brand. Each specific

Read More »
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