Using AI in Digital Marketing
Artificial Intelligence (AI) is rapidly becoming a central aspect in the digital marketing world. It has evolved far beyond 60's sci-fi and futuristic robots, and is now being leveraged by…
Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted in 523,163 confirmed cases of…
Generation Digital Marketing
In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in various ways, from social accounts and user forums to website navigation…
The Connected Customer
Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique…
Offline & Online Touchpoints
What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired…
Digital Customer Journey Mapping
The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This…