Generation Digital Marketing

In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in var­i­ous ways, from social accounts and user forums to web­site nav­i­ga­tion…

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The Connected Customer

Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique…

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Offline & Online Touchpoints

What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired…

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Digital Customer Journey Mapping

The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This…

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