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Read more about the article Using AI in Digital Marketing

Using AI in Digital Marketing

  • Post author:william
  • Post published:February 1, 2023
  • Post category:Insights

Artificial Intelligence (AI) is rapidly becoming a central aspect in the digital marketing world. It has evolved far beyond 60's sci-fi and futuristic robots, and is now being leveraged by…

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Read more about the article Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital

Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital

  • Post author:william
  • Post published:March 27, 2020
  • Post category:Insights

The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted in 523,163 confirmed cases of…

Continue ReadingCoronavirus is Changing Consumer Behaviour – Businesses need to go Digital
Read more about the article Generation Digital Marketing

Generation Digital Marketing

  • Post author:william
  • Post published:October 14, 2019
  • Post category:Insights

In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in var­i­ous ways, from social accounts and user forums to web­site nav­i­ga­tion…

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Read more about the article The Connected Customer

The Connected Customer

  • Post author:william
  • Post published:October 12, 2019
  • Post category:Insights

Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique…

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Read more about the article Offline & Online Touchpoints

Offline & Online Touchpoints

  • Post author:william
  • Post published:October 11, 2019
  • Post category:Insights

What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired…

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Read more about the article Digital Customer Journey Mapping

Digital Customer Journey Mapping

  • Post author:william
  • Post published:October 11, 2019
  • Post category:Insights

The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This…

Continue ReadingDigital Customer Journey Mapping

Insights

  • Using AI to Improve Customer Experience in Healthcare
  • Using AI in Digital Marketing
  • Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
  • Generation Digital Marketing
  • The Connected Customer
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