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Read more about the article Generation Digital Marketing

Generation Digital Marketing

  • Post author:william
  • Post published:October 14, 2019
  • Post category:Insights

In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in var­i­ous ways, from social accounts and user forums to web­site nav­i­ga­tion…

Continue ReadingGeneration Digital Marketing
Read more about the article The Connected Customer

The Connected Customer

  • Post author:william
  • Post published:October 12, 2019
  • Post category:Insights

Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique…

Continue ReadingThe Connected Customer
Read more about the article Offline & Online Touchpoints

Offline & Online Touchpoints

  • Post author:william
  • Post published:October 11, 2019
  • Post category:Insights

What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired…

Continue ReadingOffline & Online Touchpoints

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